ROYAL brand of Ceramic Tiles, Sanitarywares, Marbles and Granite, and Roofing Tiles is Nigeria’s foremost brand of ceramics. Highly notable in the built environment for top-notch quality that matches international standard for tiles obtainable from the European and Asian markets, ROYAL has become a household brand endorsed by the Nigerian Institute of Building for meeting the expectations of building professionals such as Architects and Builders in their building projects.
Truly a phenomenon, the brand from the stable of West African Ceramics Ltd (WACL) started off from a single unit production facility in Suleja, Niger State and later evolved into its current production facility in Ajaokuta, Kogi State.The Ajaokuta state of the art production facility boasts as one of the industrial pride of Kogi State with a fully automated factory equipped with modern machineries of Italian technology and skilled professionals. ROYAL has continued to set the pace in the industry. The company embarked on a production expansion scheme recently to produce 1x1mtr and 60x120cm in addition to current standard sizes such as 80x80cm, 60x60cm, 30x60cm, 40x40cm, 30x30cm, and 25x40cm.
ROYAL is reputed for pioneering production of digital tiles in West Africa. The ROYAL Digital Tiles include Double Charged and Super Polish Tiles digitally mastered in various sizes for both Floor and wall applications. Beyond tiles, ROYAL has made inroads into production of marbles, granites, and high grade tile grouts and adhesives. These products are readily available in the open market and some designated outlets. ROYAL Adhesive which comes in a 20kg bag and ROYAL Grouts which comes in 20 color variants and various sizes have become Tilers’ choice Barely a year of being launched in the market. With the launch of the ROYAL Marble and ROYAL Granite which are produced in various sizes, the ROYAL brand has consolidated its brand promise – ‘finish in S’TILE’ to all stakeholders.
ROYAL, in the bid to improve product availability, boost brand visibility, and consolidate it strade partnership, embarked on the wide spread establishment of the ROYAL EXPERIENCE CENTRES in Lagos and Abuja, a scheme wholly owned and operated by the parent company, West African Ceramics Ltd. and the deployment of the ROYAL EXCLUSIVE STORES, a partnership scheme with major dealers across various cities in the country. This has improved distribution and easy access to products, enhanced consumer experience during purchase, and boosted the ROYAL brand image.
To be the largest ceramics manufacturer in West Africa, with the most recommended quality products for every home
To constantly remain innovative in the provision of high quality designs of ceramics for the African market, by using the best materials, international technology and professional manpower.
Our CORE VALUE:
Our company character is rooted in strong principles that will be exhibited at all times in the behavior of our personnel and our company culture. We pride ourselves in P.I.E., the acronym for our company culture.