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Robin De Beer is a concrete technologist from South Africa with 40+ years of experience. He has been the General Manager for Ash Resources, South Africa (now a member by LafargeHolcim) which is a pioneer is the gainful utilization and beneficiation of Fly Ash use in concrete. He has also been the General Manager for Ras Al Khaimah Cement Co, UAE and is now working with JAYCEE which is the market leader in Fly Ash exports from India. Robin has been instrumental in educating the market, and working with Government bodies, consultants and ready-mix concrete producers to help them use Fly Ash for sustainable, durable and cost-optimized construction. He has also helped in the development of value-added products using Fly Ash for various industries, and supported the use of Fly Ash in prestigious infrastructure and real estate projects in the Middle East & Africa.